Source: https://tendernation.io/opportunities/01a140a5-2a9d-7062-903b-bf3fe6e8619f/ireland-telecommunication-consultancy-services-open-competition-for-media-st

closed IE open procedure

# Telecommunication consultancy services – Open Competition for Media Strategy, Planning and Buying 460

[Maynooth University](https://tendernation.io/buyers/maynooth-university)

Estimated value

€900,000

Published

26 Nov 2025

Deadline

Closed

9 Jan 2026

## Who can bid

- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student recruitment. The appointed agency will be responsible for the planning, negotiation, and purchasing of advertising space across a range of channels including TV, radio, print, video on demand, digital audio (e.g. podcasts and streaming platforms), and out of home (OOH) advertising. Social media and Google advertising are covered by a separate tender process. Key requirements include the development of integrated media plans that deliver strong reach and engagement among domestic and international student audiences. Priority services include media planning and buying, market insight, campaign tracking and reporting, and budget optimisation. The successful agency will work closely with the university’s in-house marketing team to understand our target personas and translate those personas into targeted ad buying campaigns that align with our brand, our recruitment objectives, and the broader goals of the University Strategic Plan 2023 to2028.

## CPV classification

Telecommunication consultancy services Advertising and marketing services Advertising services Advertising consultancy services Advertising management services

Source

Tenders Electronic Daily (EU) · Notice 784839-2025

[View official notice](https://ted.europa.eu/en/notice/784839-2025)

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