Source: https://tendernation.io/opportunities/01a1408d-2c7d-7375-b25c-b44241632328/ireland-advertising-services-media-planning-and-buying-services-for-safefood closed IE # Advertising services – Media Planning and Buying Services for Safefood [safefood](https://tendernation.io/buyers/safefood) Estimated value €4,000,000 Published 27 Mar 2026 Deadline Closed 28 Apr 2026 ## About this tender Safefood wish a competitive process for the establishment of a single party framework agreement for Media Planning and Buying Services. The services to be provided will include the provision of integrated media planning and buying service across all media channels for Safefood, together with the provision of integrated strategic media communications planning. Safefood also requires an understanding of target audiences and their behaviours and motivations. Services shall include the following: 1.Analysis of the media consumption habits on the island of Ireland (North and South) of audiences targeted by Safefood communications. 2.Detailed analysis of all relevant media channels and updates on media market trends. 3.Assistance with development of Safefood integrated marketing communications plans. 4.Preparation of media strategy and media plan in response to Safefood campaign briefs. 5.Advice and assistance on any media planning and buying issues relating to advertising campaigns undertaken by or on behalf of Safefood in response to the brief provided. 6.Purchase of media space as per prices and quality parameters that will be set on behalf of Safefood. Responsibility for the negotiation and buying of media across all media channels. This may include Paid Search, Social Media advertising and all digital media channels. 7.Ongoing analysis of media performance while in campaign (e.g. Costs, TVRs, GRPs, Impressions, Views, Coverage/Frequency, access to required quality of media inventory), noting any issues and advising, in a timely manner, of recommended remedial actions in order to deliver optimal communication levels. 8.Recommendation of social media strategies and advice on trends in the use of social media platforms. Please note, Safefood manages, and will continue to manage its own social media platforms 9.As required, sourcing, negotiation and buying of sponsorship for advertising campaigns, for advertiser-funded TV programmes, for media sponsorships, for media promotions and for media partnerships in accordance with agreed media strategies. 10.From time to time, Safefood may require the media agency to provide information on ad category or industry spends for particular sectors (e.g. soft drinks/confectionery). 11.Provision, on a timely basis, of post-campaign reports against buying objectives and targets. This is to include media pricing reporting and variances. 12.Advising in post campaign reports, where improvements in performance can be made for future campaigns. 13.To liaise and co-operate with Safefood’s creative advertising services agencies, its public relations agencies and other third parties, including media outlets, digital partners and print and production companies, as required for the successful delivery of effective media communications. 14.Implementing and operating a rigorous quality control system to monitor the provision of the Services in accordance with agreed practices and procedures. 15.The operation of strict budgetary controls and reporting systems in relation to the provision of the Services, including without limitation in respect of media fees and media costs. 16.Submission (if requested) to media buying performance auditing by such persons as Safefood may designate from time to time during the Term and for a period of three (3) years thereafter, including the timely provision of data required by any Auditor. 17.Addressing ad hoc requests from Safefood in relation to tactical opportunities that may arise from time to time. 18.Analysis and interpretation of Safefood data to assess its impact upon media planning and buying decisions. 19.All work to be carried out in compliance to Safefood brand guidelines. PLEASE ALSO REFER TO THE QUALIFICATION QUESTIONNAIRE DOCUMENT Read full description ## CPV classification Advertising services Advertising consultancy services Advertising and marketing services Advertising management services Advertising campaign services Source Tenders Electronic Daily (EU) · Notice 213776-2026 [View official notice](https://ted.europa.eu/en/notice/213776-2026) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile safefood: past awards and live tenders](https://tendernation.io/buyers/safefood) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Guard services – Élőerős őrzés-védelmi szolgáltatás nyújtása 2027 · Jósa András Múzeum · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-f5b7-731d-af9f-b33205ef5a66/hungary-guard-services-eloeros-orzes-vedelmi-szolgaltatas-nyujtasa-2027) [Printing and distribution services – impression, façonnage, MISE SOUS PLI et routage de supports de communication POUR LES services DU departement de lot-et-garonne - 4 lots · Conseil Départemental du Lot-et-Garonne · 44 days left · 3 Dec 2026](https://tendernation.io/opportunities/01a156a9-6342-737e-9c91-e518c28582e6/france-printing-and-distribution-services-impression-faconnage-mise-sous-p) [Staff development services – Chefscoachning · Kriminalvården · 31 days left · 19 Nov 2026](https://tendernation.io/opportunities/01a156a9-98d2-71d0-bc35-e30ecdc9f40f/sweden-staff-development-services-chefscoachning) [Recruitment services – Upphandling avseende Rekryteringstjänster för koncernen Almi AB med dotterbolag · Almi AB · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-ae74-7220-9c41-43336fb80bd5/sweden-recruitment-services-upphandling-avseende-rekryteringstjanster-for-ko) [Evaluation consultancy services – Achiziția de Servicii de evaluare a Strategiei Naționale de Specializare Inteligentă (SNCISI) 2022-2027 precum și a Planului Național de Cercetare Dezvoltare și Inovare 2022-2027 (PNCDI IV) · Autoritatea Nationala pentru Cercetare · 15 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a156a9-ff29-70e9-8ce7-e1917b432c09/romania-evaluation-consultancy-services-achizitia-de-servicii-de-evaluare-a) [Advertising and marketing services – Personalmarketingagentur\_Stellenanzeigen · Berliner Feuerwehr · 31 days left · 20 Nov 2026](https://tendernation.io/opportunities/01a156a9-6347-72f7-8491-b98e903a3ff7/germany-advertising-and-marketing-services-personalmarketingagentur-stellena)