Source: https://tendernation.io/opportunities/01a1408d-107b-73fc-a1cb-82d4c6d80f35/ireland-marketing-services-the-provision-of-marketing-services-for-the-sport closed IE open procedure # Marketing services – The provision of Marketing Services for the Sport Horse Sector in Ireland [Department of Agriculture Food and the Marine](https://tendernation.io/buyers/department-of-agriculture-food-and-the-marine) Estimated value €2,000,000 Published 27 Mar 2026 Deadline Closed 15 May 2026 ## Who can bid - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender The mission of the Department of Agriculture, Food and the Marine (DAFM) is to serve the Government and people of Ireland by leading, developing and regulating the agri-food sector, protecting public health and optimising social, economic and environmental benefits. The current programme for Government includes a commitment to support the development of the sport horse sector. DAFM provides funding in respect of marketing the Irish Sport Horses, both nationally and internationally. As the current contract will expire in December 2026, there is a requirement to tender for the supply of this service to commence on 1st January 2027. Therefore, DAFM is requesting tenders for the supply of a National Marketing Service to the Irish sport horse sector from suitable Organisations / Bodies. The industry document ‘Reaching New Heights’ set out recommendations to develop the sport horse sector. It defines a ‘Sport Horse’ “as a riding horse of a single breed or a combination of breeds used for (or intended to be used for) recreational and competitive activities other than racing.” It notes “the primary objective of the industry is to breed and produce horses capable of competing at the highest levels in equestrian sport and also providing the foundation of a leisure and recreation industry in Ireland. The industry is a substantial business engaging people from all walks of life, both young and old, from hobby to professional levels.” The Contracting Authority considers that the term ‘horse’ also refers to ‘pony’. Recommendations in the strategy included a requirement to establish a horse marketing body to promote and market all aspects of the Irish sport horse sector on a global scale. The National Equine Marketing service will: i) promote and market Irish bred and produced sport horses ii) protect, enhance and build the reputation of the sport horse industry iii) increase National and International exposure of the Irish Sport Horse Industry iv) maximise the economic return to breeders Read full description ## CPV classification Marketing services Animal husbandry services Advertising and marketing services Direct marketing services Marketing management consultancy services Source Tenders Electronic Daily (EU) · Notice 212420-2026 [View official notice](https://ted.europa.eu/en/notice/212420-2026) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Department of Agriculture Food and the Marine: past awards and live tenders](https://tendernation.io/buyers/department-of-agriculture-food-and-the-marine) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Provision of Payroll Services · The Pirbright Institute · 29 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15a0a-9c0d-709d-81ea-b082c210a292/provision-of-payroll-services) [CA18489 - Askham Bryan College - Provision for External Audit Services · Askham Bryan College · 27 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a1594a-59c0-7116-83f2-f6a8be15db7d/ca18489-askham-bryan-college-provision-for-external-audit-services) [Askham Bryan College - Provision for External Audit Services · Askham Bryan College · 27 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a1599c-ceed-7243-ac52-e8ffe216e03f/askham-bryan-college-provision-for-external-audit-services) [Institutional Strengthening and Capability Development Plan for Disaster Risk Management in Khyber Pakhtunkhwa · Dai Global UK Ltd · 15 days left · 4 Nov 2026](https://tendernation.io/opportunities/01a1594a-5b90-70f0-bfba-b41855fc1036/institutional-strengthening-and-capability-development-plan-for-disaster-risk-ma) [Tech support for the dev. of the PCF requirements of the NHS Supplier Roadmap · NHS England · 20 days left · 9 Nov 2026](https://tendernation.io/opportunities/01a1592e-e8f3-706b-9ddc-5c6a732dbed6/tech-support-for-the-dev-of-the-pcf-requirements-of-the-nhs-supplier-roadmap) [CCHA 0328 Legal Services Framework for Land and Development · Castles and Coasts · 35 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a158c1-081f-701f-9487-6053b00296f6/ccha-0328-legal-services-framework-for-land-and-development)