Source: https://tendernation.io/opportunities/01a13df4-962f-705f-b1d2-5c634b77e97a/river-tweed-trail-brand-positioning-and-audience-development

closed GB open procedure

# River Tweed Trail, Brand Positioning and Audience Development

[Tweed Forum](https://tendernation.io/buyers/tweed-forum)

Estimated value

£10,000

Published

4 Aug 2026

Deadline

Closed

9 Sept 2026

## Who can bid

- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.

## CPV classification

Marketing services

Source

Public Contracts Scotland · Notice rls-133-AUG561571

[View official notice](https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG561571)

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