Source: https://tendernation.io/opportunities/01a13d1c-5b89-7045-bb23-f1ebbbd6b4c6/higher-education-marketing-agency-to-support-the-implementation-of-uk-student-re awarded GB restricted procedure Suitable for SMEs # Higher Education Marketing Agency to Support the Implementation of UK Student Recruitment Campaigns (Media Planning and Buying) [University of Chester](https://tendernation.io/buyers/university-of-chester) Estimated value £200,000 Published 14 Jan 2026 Deadline Closed 21 Nov 2025 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The University of Chester invited tenders from specialist Higher Education marketing agencies on Lot 2 - Student Recruitment Marketing of the Education Recruitment Advertising and Resourcing Services (National) NERARS 2022 Framework Agreement (Reference: PFB4051 SU). The appointed agency will primarily support media planning and buying for UK student recruitment campaigns, with a clear focus on driving the University's growth agenda and increasing home undergraduate student numbers. This will be a two-year contract, with the option to extend for up to a further 24 months on a year-by-year basis. While the core requirement is media planning and buying, the University expects the successful agency to work collaboratively on campaign strategy, providing audience, market and competitor insights to strengthen our competitive position. Additionally, the University may occasionally draw on the agency's creative services to support the development of campaign assets and messaging. The total contract value in this notice is an estimate of the Management Fee payable in relation to the full potential four years of this contract, if extension periods are taken up. The subsequent spend through media organisations is estimated to be around £2.5m over that time. ## CPV classification Advertising and marketing services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/6bb3d375-bcae-42f4-bda4-06b200ccb4c5) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile University of Chester: past awards and live tenders](https://tendernation.io/buyers/university-of-chester) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Provision of Payroll Services · The Pirbright Institute · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15a0a-9c0d-709d-81ea-b082c210a292/provision-of-payroll-services) [CA18489 - Askham Bryan College - Provision for External Audit Services · Askham Bryan College · 27 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a1594a-59c0-7116-83f2-f6a8be15db7d/ca18489-askham-bryan-college-provision-for-external-audit-services) [Askham Bryan College - Provision for External Audit Services · Askham Bryan College · 27 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a1599c-ceed-7243-ac52-e8ffe216e03f/askham-bryan-college-provision-for-external-audit-services) [Institutional Strengthening and Capability Development Plan for Disaster Risk Management in Khyber Pakhtunkhwa · Dai Global UK Ltd · 15 days left · 4 Nov 2026](https://tendernation.io/opportunities/01a1594a-5b90-70f0-bfba-b41855fc1036/institutional-strengthening-and-capability-development-plan-for-disaster-risk-ma) [Tech support for the dev. of the PCF requirements of the NHS Supplier Roadmap · NHS England · 20 days left · 9 Nov 2026](https://tendernation.io/opportunities/01a1592e-e8f3-706b-9ddc-5c6a732dbed6/tech-support-for-the-dev-of-the-pcf-requirements-of-the-nhs-supplier-roadmap) [CCHA 0328 Legal Services Framework for Land and Development · Castles and Coasts · 35 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a158c1-081f-701f-9487-6053b00296f6/ccha-0328-legal-services-framework-for-land-and-development)