Source: https://tendernation.io/opportunities/01a13d1a-dc4a-71c8-b391-760242774ba0/the-fares-ticketing-retail-subject-matter-expert

awarded GB restricted procedure Suitable for SMEs

# The Fares, Ticketing & Retail Subject Matter Expert

[West Midlands Combined Authority](https://tendernation.io/buyers/west-midlands-combined-authority)

Estimated value

£151,200

Published

28 Sept 2026

Deadline

Closed

28 May 2026

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

Transport for West Midlands (TfWM) requires specialist consultancy support to provide strategic and technical expertise in relation to fares, ticketing and retail arrangements as part of the Bus Reform Programme and franchising readiness activities.

The services to be provided will include:

â&#128;¢ Review and assessment of existing fares, ticketing and retail arrangements across TfWM and bus operators,

â&#128;¢ Analysis of customer experience, accessibility, retail channels and customer journeys;

â&#128;¢ Development of strategic options, recommendations and implementations considerations for a future franchised environment;

â&#128;¢ Review of commercial, technical, operational and revenue management considerations associated with fares and ticketing arrangements;

â&#128;¢ Benchmarking against industry best practise and emerging trends within the transport sector;

â&#128;¢ Development of strategic roadmaps, programme planning inputs and risk and dependency considerations;

â&#128;¢ Stakeholder engagement, workshop participation and presentation of findings and recommendation and

â&#128;¢ Wider advisory support across relevant Bus Reform Programme workstreams where specialist fares, ticketing, retail or commercial expertise is required.

## CPV classification

Transport systems consultancy services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/539b6e55-7604-46f3-b0b3-b310d06488a9)

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