Source: https://tendernation.io/opportunities/01a13d1a-cb52-71f3-97b7-78458b8c7be4/email-marketing

awarded GB open procedure Suitable for SMEs

# Email Marketing

[The National Archives](https://tendernation.io/buyers/the-national-archives)

Estimated value

£126,390

Published

9 Jan 2023

Deadline

Closed

3 Feb 2023

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

We send around 30 million emails per year to over 325,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers, and has proven particularly effective throughout the Covid-19 pandemic.

Our main weekly email update is sent to just over 325,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists.

The subscriber numbers above are expected to grow during the term of the contract - up to about 370,000 subscribers and 36 million emails sent.

Our current email marketing contract expires at the end of April 2023, and we are looking for a supplier who will not only deliver this service for us from 1 May 2023, but ensure a seamless transition between the end of the existing contract and service commencement under this new contract; we therefore expect this contract to commence on or before 1 April 2023 to facilitate this handover period.

## CPV classification

IT services: consulting, software development, Internet and support

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/5275189a-0ede-40af-beb9-e66a2a9e95de)

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