Source: https://tendernation.io/opportunities/01a13d17-713a-70c2-9353-acbae95ee2f3/2025-760-strategic-pr-partner-services-requirement-for-ahdb awarded GB restricted procedure Suitable for SMEs # 2025-760 Strategic PR partner services requirement for AHDB [AHDB](https://tendernation.io/buyers/ahdb) Incumbent usually keeps it Estimated value £100,000 to £500,000 Published 9 Feb 2026 Deadline Closed 13 Oct 2025 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender A mini competition was released to shortlisted suppliers against framework RM6124 which falls under PCR15 and therefore using old notices. AHDB wanted to procure a Contract to a successful Supplier for the provision of a PR agency to deliver service. The successful supplier will be required to deliver PR services as well as ensuring value for money for levy payers is provided. ### Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. ### Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community. The contract runs from 1st April 2026 until 31st March 2027 with 1+1+1 options to extend. ## CPV classification Public relations services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/1c98ed24-2be0-4858-874a-18890c842050) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile AHDB: past awards and live tenders](https://tendernation.io/buyers/ahdb) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Social Housing Emerging Disrupters 6 · Procurement for Housing · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a154e4-4909-7303-a67f-9c3bff3eb4d8/social-housing-emerging-disrupters-6) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge)