Source: https://tendernation.io/opportunities/01a13d0f-a21e-7151-aa2a-8f28684c8d3a/2024-732-social-media-services-usa-canada-mexico-covering-beef-lamb-pork closed GB open procedure Suitable for SMEs # 2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork) [AHDB](https://tendernation.io/buyers/ahdb) Incumbent usually keeps it Estimated value £471,600 Published 27 Jan 2025 Deadline Closed 28 Feb 2025 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports. Listed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract: Strategy & Planning: • Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness • Provide a detailed content calendar outlining the frequency, type, and timing of social media posts Content Creation: • Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns • Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality • A point of view on content curation noting that we have staff and farmers creating content • How to best use User-Generated Content (UGC) • Ensure the necessary language skills to communicate effectively with the target audience • Consider using professional translation services to maintain accuracy and cultural sensitivity • Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings • Create content that is respectful of diverse cultures and avoids offensive or discriminatory language • Leverage cross-promotion to drive traffic between channels Engage with audience: • Respond promptly to comments and messages on all platforms • Encourage user-generated content through contests or challenges Advertising and promotion: • Develop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter • Provide regular reports on campaign performance and provide optimisation recommendations Analytics & reporting: • Provide monthly reports outlining key performance metrics, including reach, engagement, conversion rates • Offer insights and recommendations for ongoing improvements The initial contract is for 1 year with 1+1 options to extend ### Closing date is NOON 28th February 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is [defra-family.force.com/s/Welcome](https://defra-family.force.com/s/Welcome). This is AHDB's e-Sourcing portal. Read full description ## CPV classification Advertising and marketing services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/c4ac4ac1-2f3c-4166-b101-6409f93098b3) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile AHDB: past awards and live tenders](https://tendernation.io/buyers/ahdb) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Guard services – Élőerős őrzés-védelmi szolgáltatás nyújtása 2027 · Jósa András Múzeum · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-f5b7-731d-af9f-b33205ef5a66/hungary-guard-services-eloeros-orzes-vedelmi-szolgaltatas-nyujtasa-2027) [Printing and distribution services – impression, façonnage, MISE SOUS PLI et routage de supports de communication POUR LES services DU departement de lot-et-garonne - 4 lots · Conseil Départemental du Lot-et-Garonne · 45 days left · 3 Dec 2026](https://tendernation.io/opportunities/01a156a9-6342-737e-9c91-e518c28582e6/france-printing-and-distribution-services-impression-faconnage-mise-sous-p) [Staff development services – Chefscoachning · Kriminalvården · 31 days left · 19 Nov 2026](https://tendernation.io/opportunities/01a156a9-98d2-71d0-bc35-e30ecdc9f40f/sweden-staff-development-services-chefscoachning) [Recruitment services – Upphandling avseende Rekryteringstjänster för koncernen Almi AB med dotterbolag · Almi AB · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-ae74-7220-9c41-43336fb80bd5/sweden-recruitment-services-upphandling-avseende-rekryteringstjanster-for-ko) [Evaluation consultancy services – Achiziția de Servicii de evaluare a Strategiei Naționale de Specializare Inteligentă (SNCISI) 2022-2027 precum și a Planului Național de Cercetare Dezvoltare și Inovare 2022-2027 (PNCDI IV) · Autoritatea Nationala pentru Cercetare · 15 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a156a9-ff29-70e9-8ce7-e1917b432c09/romania-evaluation-consultancy-services-achizitia-de-servicii-de-evaluare-a) [Advertising and marketing services – Personalmarketingagentur\_Stellenanzeigen · Berliner Feuerwehr · 31 days left · 20 Nov 2026](https://tendernation.io/opportunities/01a156a9-6347-72f7-8491-b98e903a3ff7/germany-advertising-and-marketing-services-personalmarketingagentur-stellena)