Source: https://tendernation.io/opportunities/01a13d09-0446-70ea-86c9-4ffff91e7b84/persuasive-design-and-time-on-platforms

awarded GB open procedure Suitable for SMEs

# Persuasive Design and Time on Platforms

[OFCOM](https://tendernation.io/buyers/ofcom)

Estimated value

£57,878

Published

18 Aug 2025

Deadline

Closed

24 Jun 2025

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

Persuasive Design and Time on Platforms Research Objectives:

To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms\* longer than they intend, and the effects of these features.

To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types.

Explore if / how persuasive design features interact with different content types to influence children's time spent online and the effects of this.

To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.

## CPV classification

Market research services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/84167b2c-f7f1-4b51-be45-8a09c88e93f0)

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