Source: https://tendernation.io/opportunities/01a13d08-3aed-7366-a7a0-e1f4c1227f94/testing-the-use-of-behavioural-interventions-in-promoting-the-consumption awarded GB restricted procedure Suitable for SMEs # Testing the use of behavioural interventions in promoting the consumption [Department for Environment, Food & Rural Affairs](https://tendernation.io/buyers/department-for-environment-food-rural-affairs) Open field Estimated value £114,617 Published 28 Mar 2025 Deadline Closed 20 Feb 2024 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The project builds on the previously commissioned, Increasing consumption of locally landed fish in the UK: Explorative research to inform the development of behavioural interventions, which explored barriers and drivers to the consumption of UK-produced seafood. Barriers and drivers identified included low awareness of provenance, prioritisation of price and taste, convenience and lack of cooking skill, unfamiliar look and feel. The authors proposed two broad intervention areas in the final scoping report: - Provence labelling intervention: To create seafood labelling that identifies British provenance, which people can automatically recognise and use to navigate their purchasing choices. Potential foci included either direct or indirect generic 'Buy British' messaging to introduce a concrete appeal to support local communities or, ideally, on the exact location of provenance to also trigger associations with familiarity and freshness. Labelling could also potentially inform customers how a product was sourced, for example, from a fishery under the regime of a UK fisheries management plan ([gov.uk](https://www.gov.uk/government/collections/fisheries-management-plans)). - Preparation intervention: Provide cooking hacks to help overcome barriers around expertise and experience in fish preparation. For example, to develop and popularise the 'oven bags' for UK-produced filets specifically, or ready meal options, and/or introduce more UK-produced choices in food delivery boxes. Read full description ## CPV classification Social research services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/7cc2ec79-591f-4fe8-a471-794b337dc4c6) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Department for Environment, Food & Rural Affairs: past awards and live tenders](https://tendernation.io/buyers/department-for-environment-food-rural-affairs) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [CA18489 - Askham Bryan College - Provision for External Audit Services · Askham Bryan College · 27 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a1594a-59c0-7116-83f2-f6a8be15db7d/ca18489-askham-bryan-college-provision-for-external-audit-services) [Askham Bryan College - Provision for External Audit Services · Askham Bryan College · 27 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a1599c-ceed-7243-ac52-e8ffe216e03f/askham-bryan-college-provision-for-external-audit-services) [Institutional Strengthening and Capability Development Plan for Disaster Risk Management in Khyber Pakhtunkhwa · Dai Global UK Ltd · 15 days left · 4 Nov 2026](https://tendernation.io/opportunities/01a1594a-5b90-70f0-bfba-b41855fc1036/institutional-strengthening-and-capability-development-plan-for-disaster-risk-ma) [Tech support for the dev. of the PCF requirements of the NHS Supplier Roadmap · NHS England · 20 days left · 9 Nov 2026](https://tendernation.io/opportunities/01a1592e-e8f3-706b-9ddc-5c6a732dbed6/tech-support-for-the-dev-of-the-pcf-requirements-of-the-nhs-supplier-roadmap) [CCHA 0328 Legal Services Framework for Land and Development · Castles and Coasts · 35 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a158c1-081f-701f-9487-6053b00296f6/ccha-0328-legal-services-framework-for-land-and-development) [Evaluation consultancy services – Achiziția de Servicii de evaluare a Strategiei Naționale de Specializare Inteligentă (SNCISI) 2022-2027 precum și a Planului Național de Cercetare Dezvoltare și Inovare 2022-2027 (PNCDI IV) · Autoritatea Nationala pentru Cercetare · 14 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a156a9-ff29-70e9-8ce7-e1917b432c09/romania-evaluation-consultancy-services-achizitia-de-servicii-de-evaluare-a)