Source: https://tendernation.io/opportunities/01a13d01-cbe6-7360-aaed-94ccec8fb7e9/exploring-stakeholder-perceptions-of-behavioural-priorities awarded GB restricted procedure Suitable for SMEs # Exploring stakeholder perceptions of behavioural priorities. [Department for Environment, Food & Rural Affairs](https://tendernation.io/buyers/department-for-environment-food-rural-affairs) Open field Estimated value £45,020 Published 28 Mar 2025 Deadline Closed 20 Feb 2024 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender Behavioural change is an important delivery lever to achieve the governments environmental and net zero targets. Stakeholders play a key role in helping to achieve these goals and targets, either through their own actions or as delivery bodies or trusted messengers, interacting with their audiences including the general public. Given the complexity and diversity of policies covered under Environment Act and net zero, there is a need for simple and clear messaging on actions that stakeholders and the public can take in supporting delivery of environmental and net zero goals. Due to the complex nature of the environmental impacts of behaviour change, where any given behaviour impacts multiple environmental endpoints, there is a dearth of previous work to prioritise pro-environment behaviours. We have good confidence in current research around the climate mitigation potential of behaviours (e.g. Ivanova et al., 2020). However, assessing the impact of behaviours on other environmental policy areas (water quality, nature recovery, resource use etc.) is difficult to quantify with the same confidence as these impacts may involve complex systems such as causal loops and positive and negative spillovers. This work fits into a wider prioritisation workstream. In short, the workstream aims to help Defra officials understand what behaviours contribute to delivery of Defra's environmental goals; how those behaviours can be prioritised for delivery and communications; what methodologies are available for prioritisation; how these methodologies can be applied in Defra and stakeholder context; and how feasible and acceptable such prioritisation is to stakeholders. A key project under this workstream is a year long academic fellowship. The fellowship project (May 2024 - March 2025) is focused on using behavioural systems thinking to improve policy outcomes. A literature review which examined the co-benefits and trade-offs of net-zero and pro-nature behaviours identified a methodological evidence need around the prioritisation of pro-nature behaviours, primarily due to the complexity faced by any given behaviour resulting in multiple environmental endpoints. A behavioural prioritisation methodology has been developed in response to this evidence need (see section 2.5), some of which will be tested in this research Read full description ## CPV classification Social research services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/3e7d23d6-5004-468f-9612-d96940f502cb) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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