Source: https://tendernation.io/opportunities/01a13cff-8823-70b9-8d57-d3207f0996ed/media-planning-and-buying-for-reputation-and-student-recruitment-marketing

awarded GB open procedure Suitable for SMEs

# Media Planning and Buying for Reputation and Student Recruitment Marketing

[Sheffield Hallam University](https://tendernation.io/buyers/sheffield-hallam-university)

Estimated value

£1,000,000

Published

20 Dec 2019

Deadline

Closed

20 Jun 2025

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

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## About this tender

Regulation 72(1)(b)(ii) modification to extend the contract beyond its original term, as the University considers a change of contractor would cause significant inconvenience or substantial duplication of costs during key media campaigns relating to summer student recruitment and clearing. The increase in price does not exceed 50% of original contract value and is for a period of 8 months to allow a PA 2023 compliant procurement process to take place.

The University has published a UK3: Planned Procurement Notice stating its intention to compete the ongoing requirement in the near future. This is published under notice identifier: 2025/S 000-025017.

The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:

- delivering student recruitment success and engagement across pre-applicant, applicant, student and alumni audiences, in line with academic and financial targets globally,
- raising the profile and enhancing the reputation of the University through institutional positioning and research impact,
- promoting the new University brand campaign achieving stand out and cut through in our competitive market place.

The appointed agency will work with 2 central marketing teams - the prospective student marketing team and the strategic marketing team.

All references to 'the University' include all wholly owned subsidiaries of the University, including but not limited to SHULaw.

Read full description

## CPV classification

Advertising and marketing services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/28ffab50-db2a-4a27-98d0-075105daf49c)

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