Source: https://tendernation.io/opportunities/01a13cf9-fabf-7284-bfc3-1431665aa150/2024-694-belgium-representative-for-beef-and-lamb-trade-development closed GB open procedure Suitable for SMEs # 2024-694 Belgium Representative for beef and lamb trade development [AHDB](https://tendernation.io/buyers/ahdb) Incumbent usually keeps it Estimated value £390,000 Published 6 Dec 2024 Deadline Closed 22 Jan 2025 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender AHDB intend to procure a Contract to a successful Agency/Representative to work for AHDB by developing awareness of British beef, lamb and pork products in Belgium. Looking to deliver: To support this, AHDB requires the delivery of a comprehensive business development, marketing and communication plan, in both in the food service sector and in the retail sector . The plan should encompass: - A market map, identifying market volumes, key channels of distribution, key suppliers into that market and from where they source their products - A plan of brand marketing and business development activity to the audience of distributors, wholesalers, restauranteurs and retailers, encompassing innovative and efficient tools allowing regular contacts with these operators (newsletter, portable apps, receptions etc) .The objective is to strengthen the link of AHDB with key importers / wholesalers / retailer in the Belgian market. The plan of field marketing activities should involve the main English exporters, as well as importers and suppliers serving the Belgian market including those serving the market with UK lamb operating from France. The objective is to add value to beef, lamb and pork sales by product differentiation at point of sale. The initial contract is for 1 year with the option of 1+1 extensions. The successful agency/representative must be based or have a commercial office in Belgium. ### Indicative budget is £130k ex VAT per annum The closing date for this opportunity is NOON on the 22nd January 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is [defra-family.force.com/s/Welcome](https://defra-family.force.com/s/Welcome). This is AHDB's e-Sourcing portal. Read full description ## CPV classification Public relations services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/f84fc14c-4f22-49aa-a721-e7e6b1a80dc3) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile AHDB: past awards and live tenders](https://tendernation.io/buyers/ahdb) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Social Housing Emerging Disrupters 6 · Procurement for Housing · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a154e4-4909-7303-a67f-9c3bff3eb4d8/social-housing-emerging-disrupters-6) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge)