Source: https://tendernation.io/opportunities/01a13cf9-ba28-7037-b76c-bc817d5a1ddc/childcare-choices-campaign-itt-2024-con-25355

awarded GB restricted procedure Suitable for SMEs

# Childcare Choices Campaign ITT 2024 con\_25355

[Department for Education](https://tendernation.io/buyers/department-for-education)

Estimated value

£1,560,000

Published

24 Jun 2024

Deadline

Closed

22 Mar 2024

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.

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## About this tender

The Department for Education (DfE) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare. Until recently this focused on the government's existing Tax-Free Childcare (HMRC), Universal Credit Childcare (DWP), and 30 hours childcare (DfE) childcare offers.

We are looking for an end-to-end campaign solution that includes:

- An end-to-end creative campaign strategy
- Refreshed creative look and feel and message development within the existing parameters.
- Creative production (ATL assets as well as partner toolkits) of innovative parent-facing content for a range of channels, including radio, stills, animations, films etc.
- PR, including brand partnerships.
- Design integration/guidance for the existing campaign website (owned by HMRC)

## CPV classification

Public relations services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/f6a6c8cf-0ebc-4a58-9ba0-ae3e331a512c)

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