Source: https://tendernation.io/opportunities/01a13cf2-1711-719c-8038-2ffecd8d157a/customer-data-platform-cdp

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awardedGBopen procedureSuitable for SMEs

# Customer Data Platform (CDP)

[The British Broadcasting Corporation (BBC)](https://tendernation.io/buyers/the-british-broadcasting-corporation-bbc)

Estimated value

£4,500,000 to £8,000,000

Published

21 Mar 2024

Deadline

Closed

25 Apr 2024

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](/opportunities/for-small-businesses)## About this tender

The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation.

This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms.

The Contract may be extended for a further period of 36 months hence (1+1+1).

The spend range over the 7 (1+3+3) year term is between Â£4.5 million - Â£8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.

## CPV classification

Data management services

Source

Contracts Finder (UK)

[View official notice ](https://www.contractsfinder.service.gov.uk/notice/c52750ce-b23f-4a91-84fd-371a7487cdc2)

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