Source: https://tendernation.io/opportunities/01a13cef-a78b-7039-ae29-7b247fd9bcea/application-to-person-a2p-sms-qualitative-research

awarded GB open procedure Suitable for SMEs

# Application to Person (A2P) SMS Qualitative research

[OFCOM](https://tendernation.io/buyers/ofcom)

Estimated value

£53,300

Published

4 Jul 2024

Deadline

Closed

20 May 2024

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

To understand the experiences of A2P SMS service users (i.e. businesses and public bodies, or "message senders") in the market

To understand the potential of alternative messaging services as viable substitutes for A2P SMS

More specifically, we would like to understand:

Usage: what are message senders using A2P SMS for (e.g. reminders, notifications, advertising, etc), at what scale are they using it (e.g. volume, frequency, etc) and how important is it to their organisations

Market landscape: what are their attitudes towards current issues within the A2P SMS market (e.g. pricing, range of choice, quality of service, etc) and what impact do these issues have on their organisations

Substitution: what are their attitudes towards potential alternatives to A2P SMS (e.g. WhatsApp for Business, Google RCS, in-app notifications, etc) and are there any barriers to their use

## CPV classification

Market research services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/b5b8bff3-d64d-479a-ab62-f732f5f6a0e9)

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