Source: https://tendernation.io/opportunities/01a13cee-44d0-725f-b4bd-c20fa58737fc/2023-680-consumer-tracker [Skip to main content](#main-content) awardedGBrestricted procedureSuitable for SMEs # 2023-680 Consumer Tracker [AHDB](https://tendernation.io/buyers/ahdb) Incumbent usually keeps itEstimated value £80,000 to £243,000 Published 2 Jul 2024 Deadline Closed 7 May 2024 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. [More contracts for small businesses and VCSEs](/opportunities/for-small-businesses)## About this tender Awarded contract against framework RM6126 Research & Insights Mini competition was sent to 85 shortlisted suppliers on framework RM6126 under the selected specialisms. The closing date was the 7th May 2024. This is an award notice against the mini competition. AHDB requirements were: As part of AHDB's consumer insight offer we have a live consumer tracker which runs quarterly and is used to capture consumer views/attitudes across AHDB food sectors. The core food categories covered are Meat, Dairy, Cereal and Oilseeds. The tracker is used to monitor and report on key consumer attitude/behaviour it is used for strategy planning, market development planning and media communications. ### Target outcomes of running the tracker . Provides a strong insight tool for the team to track/monitor key consumer trends . Ability to filter in and extract key views in target age groups or shopper profile . Proactive tool to respond to media enquiries sourcing the AHDB Tracker in external questions Tracker Aims: To design and deliver a consumer attitude / usage tracker which over time obtains and tracks consumer views across a number of key areas. ### Lifestyle - Meal Behaviours/Attitudes . To explore lifestyle habits that may influence consumption behaviour, covering time pressures of modern lifestyles, current eating patterns, changes in technology that impacts food preparation/consumption. . Explore meal preparation habits e.g. use of recipes, cooking skills, scratch cooking and home baking. . Identify product purchase driver e.g. the importance of price, quality and product perceptions across key product categories . Monitor cooking skills and confidence to try/prepare new meals. Including desire to look up recipes and try new dishes. Capture methods used to learn new cooking skills - e.g. TV shows/Family/Friends etc. . Monitor consumer reaction to statements relating to cooking more in-home, in particular cooking from scratch more frequently. Read full description ## CPV classification Market research services Source Contracts Finder (UK) [View official notice ](https://www.contractsfinder.service.gov.uk/notice/acc72267-dc57-4a22-931c-8a85e60fcb03) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free ](/register) [Buyer profileAHDB: past awards and live tenders](https://tendernation.io/buyers/ahdb)[SectorMore Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Employee Screening Dorset & Wiltshire Fire and Rescue Authority 16 days left 2 Nov 2026](https://tendernation.io/opportunities/01a145df-100b-70ec-8bcc-3630f263230d/employee-screening)[Invitation to Tender- For the provision of viability evidence and assessment of the West Suffolk Local Plan and the introduction of a CIL charging schedule. West Suffolk Council 30 days left 16 Nov 2026](https://tendernation.io/opportunities/01a14503-5763-721c-b887-6f844f9f4360/invitation-to-tender-for-the-provision-of-viability-evidence-and-assessment-of)[BaDC-1727 Retford Buttermarket Food Hall Operator Opportunity Bassetlaw District Council 41 days left 27 Nov 2026](https://tendernation.io/opportunities/01a14503-57cd-73bf-b1f5-a8a4f0713a79/badc-1727-retford-buttermarket-food-hall-operator-opportunity)[Consultancy Services for an Independent Mixed-Use Viability, Market Demand and Development Options Review - Fleetwood Farm, Banks West Lancashire Borough Council 20 days left 6 Nov 2026](https://tendernation.io/opportunities/01a14503-59d8-704e-b46c-727e4a0e571e/consultancy-services-for-an-independent-mixed-use-viability-market-demand-and-d)[UEFA EURO 28 Birmingham Host City - Festival Development Birmingham City Council 20 days left 6 Nov 2026](https://tendernation.io/opportunities/01a14495-7fd3-7021-b8b4-8cbe13597d01/uefa-euro-28-birmingham-host-city-festival-development)[Evaluation specialist Dartmoor’s Dynamic Landscapes programme (natural environment, landscape heritage, culture) Dartmoor National Park Authority 14 days left 1 Nov 2026](https://tendernation.io/opportunities/01a1434c-ece2-7261-8fb5-e68bdb54c1e9/evaluation-specialist-dartmoors-dynamic-landscapes-programme-natural-environme)