Source: https://tendernation.io/opportunities/01a13cec-eef5-73bb-ab29-aa10c4345842/seo-audit-website-refresh [Skip to main content](#main-content) awardedGBnegotiated without publication procedureSuitable for SMEs # SEO Audit Website Refresh [Parliamentary and Health Service Ombudsman](https://tendernation.io/buyers/parliamentary-and-health-service-ombudsman) Estimated value £19,040 Published 20 Dec 2024 Deadline Closed 11 Dec 2024 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. [More contracts for small businesses and VCSEs](/opportunities/for-small-businesses)## About this tender The website refresh project will deliver a core part of our DDaT strategy and make sure we have the right content presented in the right way to meet user needs. This comprehensive SEO review of [ombudsman.org.uk](https://www.ombudsman.org.uk) will optimise search engine performance and increase findability and organic traffic. This will help people to find our service when searching online. Scope of work: - Site audit: o Analyse the website's technical SEO elements (including site speed, mobile responsiveness, indexation issues). o Evaluate the infrastructure of the website, including URL architecture, redirection chains, internal linking and navigation. o Identify any potential issues with broken links, redirects, or duplicate content. o Identify any necessary UX improvements. - On-page SEO: o Review content quality and assess the use of target keywords across key pages. o Review meta tags, headings and content for optimisation opportunities. o Evaluate image optimisation, including alt text and file sizes. - Content analysis: o Review the quality and relevance of existing content. o Provide recommendations for new content, keywords or updates to existing pages based on keyword research and user intent. - Backlink analysis: o Conduct a backlink audit to assess the quantity and quality of backlinks. o Identify harmful or low-quality backlinks that may negatively affect SEO performance. o Provide recommendations for backlink strategy. - Competitor analysis: o Analyse the SEO performance of key competitors. o Identify gaps or opportunities in content, keywords and overall strategy. - Skills building o Train the in-house team and build their skills so they can make ongoing SEO improvements. - Reporting: o Provide a detailed report with findings, prioritised recommendations, and a roadmap for SEO improvements. o Include a clear action plan for short and long-term SEO goals. Deliverables: • KPIs and benchmarking to measure success • Site audit report • Keyword analysis and recommendations • On-Page SEO recommendations • Backlink profile analysis • Competitor SEO analysis • Training for in-house team • Final SEO review report with actionable next steps ### Agency requirements • A user and client-centred approach • Extensive experience of carrying out technical and content SEO audit reviews • Experience of meeting full WC3 Web Content Accessibility Guidelines and Accessibility Regulations 2018 Read full description ## CPV classification IT services: consulting, software development, Internet and support Source Contracts Finder (UK) [View official notice ](https://www.contractsfinder.service.gov.uk/notice/a4470101-62da-417a-abcb-f5ab9de6c4ca) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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