Source: https://tendernation.io/opportunities/01a13ce8-2686-7224-907b-7695533d0c3c/provision-of-optimisation-agreement-ab-testing awarded GB direct award procedure Suitable for SMEs # Provision of Optimisation Agreement (AB Testing) [Department for International Trade](https://tendernation.io/buyers/department-for-international-trade) Estimated value £38,990 Published 6 Dec 2024 Deadline Closed 28 Nov 2024 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services. DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns. The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026. ## CPV classification Software package and information systems Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/85bdfe8a-0c7a-4fe7-a554-b754136ae28f) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Department for International Trade: past awards and live tenders](https://tendernation.io/buyers/department-for-international-trade) [Sector More Software packages & information systems tenders](https://tendernation.io/sectors/software-information-systems) ## More tenders like this [Preliminary Market Engagement - Corporate Enterprise Resource Planning (ERP) · North East Lincolnshire Borough Council · 21 days left · 9 Nov 2026](https://tendernation.io/opportunities/01a15410-bf5e-72d1-8225-fbabeaba595f/preliminary-market-engagement-corporate-enterprise-resource-planning-erp) [Servers – Dostawa serwerów do klastra wirtualizacyjnego · Politechnika Rzeszowska · 2 days left · 21 Oct 2026](https://tendernation.io/opportunities/01a15183-2e23-7066-ba48-4fc2a9243b50/poland-servers-dostawa-serwerow-do-klastra-wirtualizacyjnego) [License management software package – Dostawa licencji bezpieczeństwa do Systemu DNS · Poczta Polska S.A. · 15 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a15183-20fa-7396-87e7-40ce84cb0f4d/poland-license-management-software-package-dostawa-licencji-bezpieczenstwa-d) [Security software package – Pořízení a implementace integrovaného řešení EDR/XDR a SIEM · Fakultní nemocnice Plzeň · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-1e5d-73ea-989e-b9c221c4c490/czechia-security-software-package-porizeni-a-implementace-integrovaneho-rese) [Computer servers – „Dostawa serwerów komputerowych wraz z dedykowanymi kartami graficznymi dla Copernicus PL Sp. z o.o.” · Copernicus Podmiot Leczniczy Spółka Z Ograniczoną Odpowiedzialnością · 3 days left · 22 Oct 2026](https://tendernation.io/opportunities/01a15183-08e5-7339-9a05-be1adf5996b5/poland-computer-servers-dostawa-serwerow-komputerowych-wraz-z-dedykowanymi) [Software package and information systems – Datenerfassungssystem · Dataport AöR · 15 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a15183-43c5-7007-89f5-0ea2d1525f27/germany-software-package-and-information-systems-datenerfassungssystem)