Source: https://tendernation.io/opportunities/01a13ce1-ceef-7123-8e12-2b5968a14fe4/digital-media-buying-guildhall-school-contract-finder-opportunity

closed GB open procedure Suitable for SMEs

# Digital Media Buying - Guildhall School - CONTRACT FINDER OPPORTUNITY

[City of London Corporation](https://tendernation.io/buyers/city-of-london-corporation)

Estimated value

£628,045

Published

9 Sept 2024

Deadline

Closed

9 Oct 2024

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

The City Corporation is looking to appoint one single provider to deliver Digital Media Buying services to the Guildhall School.

The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to one (1) year. The maximum length of the contract is therefore four (4) years.

The annual estimated contract value shall be Â£157k. This includes the media campaigns' spend and agency fees.

Summary of requirements:

- Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing

platforms and the best ways to target the School's audiences.

- Provide recommendations on best use of budget, creative and copy and provide insight on the media buying

landscape and market trends.

- Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in

place and liaison with media owners as required.

- Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement

optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity.

- Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates

This tendering exercise is being undertaken using the electronic tendering system 'capitalEsourcing' ([capitalesourcing.com](https://www.capitalesourcing.com)). Suppliers will need to register an interest on the system in order to participate and registration is free.

Additional information:

This tendering exercise is being undertaken using the electronic tendering system '

capitalEsourcing' ([capitalesourcing.com](https://www.capitalesourcing.com)). Suppliers will need to register an interest on the system in order to participate and registration is free.

Read full description

## CPV classification

Advertising campaign services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/5d4b2894-a776-4436-beb9-3b9588856b22)

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