Source: https://tendernation.io/opportunities/01a13cdf-5ef3-7197-b53a-77104f2f017c/nmrn-brand-development-programme

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awardedGBopen procedureSuitable for SMEs

# NMRN Brand Development Programme

[The National Museum of the Royal Navy](https://tendernation.io/buyers/the-national-museum-of-the-royal-navy)

Estimated value

£75,000 to £100,000

Published

18 Mar 2024

Deadline

Closed

26 Apr 2024

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](/opportunities/for-small-businesses)## About this tender

This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation.

We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models.

The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles. It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.

The tender is split into two lots, please see the ITT for specific information related to this.

The NMRN is hosting a Market Engagement Day on-site in Portsmouth that suppliers are welcome to attend to understand this project better, this is contained within the ITT to register for this.

All clarifications are to be sent to 

## CPV classification

Market and economic research; polling and statistics

Source

Contracts Finder (UK)

[View official notice ](https://www.contractsfinder.service.gov.uk/notice/4d868c85-bbaf-4200-8342-6d07affa8281)

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