Source: https://tendernation.io/opportunities/01a13cd9-991f-715a-8990-7f57c5dd85cd/uk-2024-conversion-rate-optimisation-agency closed GB open procedure Suitable for SMEs # UK\_2024\_Conversion Rate Optimisation Agency [British Council](https://tendernation.io/buyers/british-council) Open field Estimated value Not stated Published 26 Mar 2024 Deadline Closed 14 May 2024 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates. If you are interested in expressing an interest and/or bidding for this project, please go to [in-tendhost.co.uk/britishcouncil](https://in-tendhost.co.uk/britishcouncil) . You may then have to register your company before you can express an interest for this project and get access the documents. Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to [in-tendhost.co.uk/britishcouncil](https://in-tendhost.co.uk/britishcouncil) . You may then have to register your company before you can express an interest for this project and get access the documents. Is a Recurrent Procurement Type? : Yes ## CPV classification Advertising services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/28597add-7e38-4850-b4dd-2a84c1816697) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile British Council: past awards and live tenders](https://tendernation.io/buyers/british-council) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Graphic design services – MAGAZINE DES PAYS DE LA LOIRE - LOT1 MISE EN PAGE · Région des Pays de la Loire · 32 days left · 20 Nov 2026](https://tendernation.io/opportunities/01a15183-cd94-7139-b774-287bdb24987c/france-graphic-design-services-magazine-des-pays-de-la-loire-lot1-mise-en)