Source: https://tendernation.io/opportunities/01a13cc0-0f5a-7071-9903-7de710d0f535/childhood-immunisation-insight-and-concept-testing

awarded GB restricted procedure

# Childhood immunisation insight and concept testing

[Liverpool City Council](https://tendernation.io/buyers/liverpool-city-council)

Estimated value

£42,000

Published

24 Apr 2023

Deadline

Closed

20 Mar 2023

## Who can bid

- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.

## About this tender

Liverpool City Council (LCC) is looking to increase the rates of childhood vaccinations for children aged 5 and under. Current data is showing that the biggest decline in vaccination uptake happened at the start of the pandemic and this downward trend has continued, whilst other parts of England have recovered or not seen the same level of decline as Liverpool. Insight is needed to understand this anomaly in Liverpool. The insight will be the driving force for the development of a behaviour change programme. The programme will consists of:

- Local insight collected by call handlers in Liverpool Public Health a pilot has taken place speaking to parents who have not had their child vaccinated. A summary of this insight is given below in Section 4.
- In-depth qualitative insight with parents, carers and grandparents from target audience
- Campaign concept creation based on the findings from 1 and 2
- Co-creation concept testing of a brand, campaign concepts, messaging & language and proposed channels of communication
- Concept refinement and behaviour change campaign development

## CPV classification

Market research services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/876cd731-b65f-433b-99dd-38162d66597d)

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