Source: https://tendernation.io/opportunities/01a13cbd-57b2-711e-958f-f3e2d4d6270b/great-food-and-drink-international-market-research-2023 awarded GB open procedure # GREAT Food and Drink - international market research 2023 [DEFRA](https://tendernation.io/buyers/defra) Incumbent usually keeps it Estimated value Not stated Published 5 Apr 2023 Deadline Closed 31 Dec 2022 ## Who can bid - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender The UK Government's food and drink promotional activity overseas is led by the GREAT campaign team in the Department for Environment, Food and Rural Affairs (Defra) and delivered in partnership with the Department of International Trade (DIT). The campaign objectives are to: - Increase awareness and positive perceptions of UK food and drink among consumer and trade audiences in key international markets - leading to an increase in purchase intent. - Support DIT food and drink export objectives through collaborative development of promotional initiatives that convert to export leads/wins/expansions. In Autumn 2021 Defra commissioned Kantar Public to conduct a baseline study of knowledge, attitudes and current purchasing intentions and behaviour in relation to a number of UK food and drink categories in nine markets. The markets covered were four established markets of USA, China, Japan and UAE and five European markets; France, Germany, Spain, Netherlands and Belgium. In each country, two studies were undertaken: one among a representative sample of the general public and one among a sample of managers / owners of businesses in the hospitality trade. The insights gained from the baseline research have proved valuable in developing and confirming strategy. Defra wish to return to the established markets for the first post wave in the study and measure shifts in knowledge, attitudes and purchasing intentions and behaviours since the baseline. Read full description ## CPV classification Market research services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/768f5b90-8d79-4f6f-b325-89294cafc9ce) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile DEFRA: past awards and live tenders](https://tendernation.io/buyers/defra) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Guard services – Élőerős őrzés-védelmi szolgáltatás nyújtása 2027 · Jósa András Múzeum · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-f5b7-731d-af9f-b33205ef5a66/hungary-guard-services-eloeros-orzes-vedelmi-szolgaltatas-nyujtasa-2027) [Printing and distribution services – impression, façonnage, MISE SOUS PLI et routage de supports de communication POUR LES services DU departement de lot-et-garonne - 4 lots · Conseil Départemental du Lot-et-Garonne · 45 days left · 3 Dec 2026](https://tendernation.io/opportunities/01a156a9-6342-737e-9c91-e518c28582e6/france-printing-and-distribution-services-impression-faconnage-mise-sous-p) [Staff development services – Chefscoachning · Kriminalvården · 31 days left · 19 Nov 2026](https://tendernation.io/opportunities/01a156a9-98d2-71d0-bc35-e30ecdc9f40f/sweden-staff-development-services-chefscoachning) [Recruitment services – Upphandling avseende Rekryteringstjänster för koncernen Almi AB med dotterbolag · Almi AB · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-ae74-7220-9c41-43336fb80bd5/sweden-recruitment-services-upphandling-avseende-rekryteringstjanster-for-ko) [Evaluation consultancy services – Achiziția de Servicii de evaluare a Strategiei Naționale de Specializare Inteligentă (SNCISI) 2022-2027 precum și a Planului Național de Cercetare Dezvoltare și Inovare 2022-2027 (PNCDI IV) · Autoritatea Nationala pentru Cercetare · 15 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a156a9-ff29-70e9-8ce7-e1917b432c09/romania-evaluation-consultancy-services-achizitia-de-servicii-de-evaluare-a) [Advertising and marketing services – Personalmarketingagentur\_Stellenanzeigen · Berliner Feuerwehr · 31 days left · 20 Nov 2026](https://tendernation.io/opportunities/01a156a9-6347-72f7-8491-b98e903a3ff7/germany-advertising-and-marketing-services-personalmarketingagentur-stellena)