Source: https://tendernation.io/opportunities/01a13cbc-e2e3-7140-be61-44408e750719/creative-agencies-marketing-communications-creative-strategic-and-production-se

awarded GB restricted procedure

# Creative Agencies (Marketing Communications Creative Strategic and Production Services)

[National Savings & Investments](https://tendernation.io/buyers/national-savings-investments)

Estimated value

£1,000,000

Published

28 Jun 2023

Deadline

Closed

26 Jan 2023

## About this tender

Our requirements for the agency are across the following areas;

Multi-channel campaign development and delivery:

Strategic and creative development for integrated through-the-line campaigns; capability in developing campaigns from briefing through all stages i.e. campaign strategy; proposition development; creative development and production; across all customer marketing and advertising channels (TV is not a usual feature of our marketing plan but capability in delivery would be required).

Customer Relationship Management (CRM):

Strategic development and delivery of an ongoing programme of marketing comms for a regulated client, through the lifecycle of a customer i.e. on-boarding, upsell/cross-sell, engagement comms - to support customer satisfaction and retention, and build loyalty.

Data-driven:

Consultation and expertise to create data-driven and personalised customer campaigns, leveraging our knowledge and insights, marketing automation and experimentation capabilities. You would work closely with NS&I's Data Planning team to support, develop and provide challenge as we build this capability internally.

## CPV classification

Advertising and marketing services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/73bb3f69-493d-45d6-a1f4-623dcebbdea4)

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