Source: https://tendernation.io/opportunities/01a13cb8-d510-71cb-b673-f21e1f681fff/provision-of-marketing-technology-service

closed GB restricted procedure Suitable for SMEs

# Provision of Marketing Technology Service

[South Western Railway Limited](https://tendernation.io/buyers/south-western-railway-limited)

Estimated value

£2,280,000

Published

18 Aug 2023

Deadline

Closed

25 Sept 2023

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

The SWR Marketing department have four lots for this tender.

o Lot One - Data - Single customer view

o Lot Two - Privacy automation

o Lot Three- Campaign Management Tool

o Lot 4 CDP Data Management Platform - Activation and Decisioning

SWR's main objective with this tender is to contract with a successful Supplier, covering all Services in this document to create our Marketing Technology suite

SWR is currently in contract with 4 providers for these Services, which are due to expire between 31st March 2024 and June 2024.

Our ambition is to award contracts in January to allow for mobilisation. A full timeline is in Section 6 of the specification. The Supplier will need to take into consideration these timescales when submitting their tender submission.

The awarded contracts will be for two(2) years plus the option to extend for a further 12 months

The proposed contract with be our IT Services Agreement with amended clauses

## CPV classification

Sales, marketing and business intelligence software package

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/5aaddea7-da93-4b15-ae07-0117cc30d60c)

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