Source: https://tendernation.io/opportunities/01a13cb8-0c31-73ce-996d-b294fc5daa6e/provision-of-digital-marketing

closed GB open procedure Suitable for SMEs

# Provision of Digital Marketing

[South West Yorkshire Partnership NHS Foundation Trust (SWYPFT)](https://tendernation.io/buyers/south-west-yorkshire-partnership-nhs-foundation-trust-swypft)

Estimated value

Not stated

Published

14 Sept 2023

Deadline

Closed

16 Oct 2023

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

Yorkshire Smokefree are seeking a provider to develop and manage digital marketing and social media content. This will include:

o Increase client signups across all Yorkshire Smokefree services, ensuring value for money for each sign up per service

o Create multiple campaign strategies to encourage clients across priority groups to self-refer into the service.

o Comprehensive engaging digital strategies which are specifically designed to reach clients with all demographic areas that Yorkshire Smokefree cover

o Providing long term planning documentation for future campaigns and engagement strategies.

o Increase engagement levels across all social media platforms capturing all walks of the community with the aim for every post to lead towards conversion.

o To create and develop in real time web pages linked to the Yorkshire Smokefree web site platform for each locality including but not restricted to Information bulletins, Clinic's, Success Stories, Special features

o Provide social media management expertise to further develop brand awareness and client relationships across different platforms

o Expert knowledge of latest developments and innovations in the digital marking sector

o Create and post daily content across varied social media platforms including dedicated resource for timely responses 7 days per week.

o Promote Yorkshire Smokefree using both paid advertising and non-paid advertising methods to enhance brand awareness and contribute to increasing service user engagement levels.

o To provide monthly activity reports which should include; engagement levels, paid/non-paid advertising reports, success and improvement measures and future planning broken down in sub categories to be agreed with Yorkshire Smokefree.

Additional information: The Authority is using the inTend e-tendering portal to conduct the procurement process ('the e-Tendering Portal'). The e-Tendering Portal can be accessed via the Trusts website or on the following web link [in-tendhost.co.uk](https://in-tendhost.co.uk/southwestyorkshire/aspx/Home). All communications (including submission of Tenders) should be carried out via the e-Tendering Portal.

Is a Recurrent Procurement Type? : No

Read full description

## CPV classification

Marketing services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/55e2dd21-ee5d-40c1-83a0-6db07edc319b)

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[Buyer profile South West Yorkshire Partnership NHS Foundation Trust (SWYPFT): past awards and live tenders](https://tendernation.io/buyers/south-west-yorkshire-partnership-nhs-foundation-trust-swypft) [Sector More Business services tenders](https://tendernation.io/sectors/business-services)

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