Source: https://tendernation.io/opportunities/01a13cad-598a-70c6-9424-cb140790243a/smc-parenting-campaign-scope-stage awarded GB negotiated without publication procedure Suitable for SMEs # SMC Parenting Campaign - Scope Stage [Social Mobility Commission](https://tendernation.io/buyers/social-mobility-commission) Estimated value Not stated Published 28 Jul 2023 Deadline Closed 1 Dec 2022 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The Social Mobility Commission (SMC) monitors progress towards improving social mobility in the UK and promotes social mobility in England. It is an independent statutory body created by an Act of Parliament and is sponsored by the Cabinet Office (CO). The Contractor has agreed to enable the Social Mobility Commission to begin the next phase of its parenting campaign. The Contractor will develop an OASIS-style campaign plan and conduct extensive audience research to establish the types of messages that will change the behaviour of parents from lower socioeconomic backgrounds to talk, read and play more together with their children. Aims and objectives: The Contractor shall use all reasonable endeavours to achieve the following aims and objectives within the proposed scope: The overall aim is to encourage more families from lower socio-economic backgrounds to talk, play and read together with their children. The Contractor shall use all reasonable endeavours to achieve the following objectives. Specifically, we are looking for: - Horizon scanning exercise of current and past campaigns on parenting and what they achieved. - Research on our target audience - families from lower socioeconomic backgrounds (to establish who from the family is spending time with the children, where they are, what they are doing, how do we reach them and change their habits/ behaviours). - Scoping of potential campaign partners and private sector sponsors to share the message and/or the costs (supermarkets, retailers etc). - Campaign proposals with suggested messaging (slogans/ visuals) focus-grouped with the target audience and campaign stakeholders. Focus groups conducted to assess the proposed campaign messages. - Outline of next steps setting out objectives, audiences, campaign strategy (messaging, content and channels), implementation and evaluation. Read full description ## CPV classification Social research services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/12d1ba37-eca5-41a7-938b-0bfae7f6cc81) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Social Mobility Commission: past awards and live tenders](https://tendernation.io/buyers/social-mobility-commission) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Graphic design services – MAGAZINE DES PAYS DE LA LOIRE - LOT1 MISE EN PAGE · Région des Pays de la Loire · 32 days left · 20 Nov 2026](https://tendernation.io/opportunities/01a15183-cd94-7139-b774-287bdb24987c/france-graphic-design-services-magazine-des-pays-de-la-loire-lot1-mise-en)