Source: https://tendernation.io/opportunities/01a13ca8-d989-70e1-805b-406fc8e3a843/research-specification-to-understand-customer-to-understand-customer-readiness-f

awarded GB restricted procedure

# Research Specification to understand customer to understand customer readiness for a digital Child Benefit service

[H M Revenue & Customs](https://tendernation.io/buyers/h-m-revenue-customs)

Estimated value

£120,000

Published

17 Feb 2022

Deadline

Closed

30 Jan 2022

## About this tender

The core objectives of this research are:

- To develop a clearer understanding of ChB customers' current attitudes and expectations of a digital ChB service.
- To understand customers' needs to access online services in order for us to identify information and communications required.

The research aims to answer the following questions:

- Are customers aware of current online facilities?
- What are the reasons for customer contact in HMRC?
- What information and communications are needed to notify customers of digital services to make the transition experience as positive as possible?
- What are customers attitudes towards an online ChB service?
- How much acceptance/resistance is likely for the potential to move to a 'digital by default' service?
- What customers would like to use a ChB digital service? What will the demographic of a digital ChB customer base be?
- What do customers expect from a ChB digital service?
- Are customers likely to use digital services in the future rather than telephone/paper channels?

## CPV classification

Research and development services and related consultancy services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/f6756609-3c54-46ba-a746-0577dfe9586d)

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