Source: https://tendernation.io/opportunities/01a13ca8-1b70-717a-b507-8e7a7a1ee790/comms-message-testing [Skip to main content](#main-content) awardedGBopen procedureSuitable for SMEs # Comms Message Testing [The Food Standards Agency](https://tendernation.io/buyers/the-food-standards-agency) Estimated value £99,350 Published 11 Apr 2022 Deadline Closed 28 Nov 2019 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](/opportunities/for-small-businesses)## About this tender The FSA's communication strategy aims to motivate positive behaviour change and help the public understand risk and best practice. Several pieces of work have been carried out over the last few years to test and develop effective approaches to comms messaging (See: 2014 Messaging Report, 2020 risk communication toolkit and supporting research) Earlier this year, Social Science published the paper 'Qualitative consumer research to explore communications on food safety messaging (2021)'. This work aimed to enhance the FSA's understanding of current behavioural drivers and attitudes towards communicating food safety messages and how these may vary by audiences. Four over-arching communication approaches were tested via 30 two-hour long video-enabled focus group and 20 one-hour long telephone depth interviews. Participants from the general population were stratified by age and life-stage across England, Wales and Northern Ireland. Participants from Chinese, Black African, Black Caribbean, Pakistani and Indian minority communities were specifically represented to explore cultural differences in message reception. Participants were shown and asked to respond to up to six pieces of stimulus materials - short food safety messages accompanied by stock images, designed to test theoretical approaches to communicating food safety. Qualitative findings were analysed using the COM-B framework and used to develop a Food Safety Communications Toolkit which provides a framework for communicating food safety to consumers. Read full description ## CPV classification Research and development services and related consultancy services Source Contracts Finder (UK) [View official notice ](https://www.contractsfinder.service.gov.uk/notice/f123627f-2e39-4210-92ac-1724ffcaa756) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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