Source: https://tendernation.io/opportunities/01a13c9f-e242-726d-b70a-e27c0c1320f5/nu1589-66-google-analytics-360-license-and-analytics-support awarded GB restricted procedure Suitable for SMEs # (NU1589-66) Google Analytics 360 License and Analytics Support [Newcastle University](https://tendernation.io/buyers/newcastle-university) Estimated value £80,000 Published 26 Jul 2022 Deadline Closed 8 Jul 2022 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below:\\\\r\\r • GA360 Licence Renewal\\\\r\\r • GA4/GTM Audit and Recommendations\\\\r\\r • GA4/GTM Annual Retainer\\\\r\\r ### GA360 Licence Renewal\\\\r\\r We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically:\\\\r\\r • Analytics 360 license\\\\r\\r • Tag manager 360 license\\\\r\\r • Implementation and ongoing support \\\\r\\r ### GA4/GTM Audit and Recommendations\\\\r\\r We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:\\\\r\\r • Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. \\\\r\\r • Audit existing GTM set up to optimise performance.\\\\r\\r • Providing recommendations e.g. event setup, custom dimensions, audiences etc.\\\\r\\r • Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy.\\\\r\\r • Optimal Tag and pixels implementation via GTM\\\\r\\r Ad platforms including (not exhaustive):\\\\r\\r • Facebook/Instagram\\\\r\\r • Tiktok\\\\r\\r • Snapchat\\\\r\\r • LinkedIn\\\\r\\r \\\\r\\r ### GA4/GTM Annual Retainer\\\\r\\r Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):\\\\r\\r - Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions\\\\r\\r - Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. \\\\r\\r - Support the creation of GA4 custom reports as requested. \\\\r\\r - Provide training and documentation/guidelines as required. Read full description ## CPV classification Sales, marketing and business intelligence software package Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/b6cff81c-650b-48a2-9a9e-13e88eb43f22) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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