Source: https://tendernation.io/opportunities/01a13c9a-1864-722e-b0c5-b276d3d44405/design-delivery-and-evaluation-of-a-behavioural-marketing-and-communications-ca closed GB open procedure Suitable for SMEs # Design, Delivery and Evaluation of a Behavioural Marketing and Communications Campaign for West Midlands Combined Authority [West Midlands Combined Authority](https://tendernation.io/buyers/west-midlands-combined-authority) Estimated value £650,000 Published 16 Aug 2022 Deadline Closed 15 Sept 2022 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The services relating to this procurement are for the design, delivery and evaluation of a behavioural marketing and communications campaign for West Midlands Combined Authority to support "Multiply", the government's new £560 million adult numeracy programme offering national and local support for people to gain or improve their numeracy skills. WMCA are looking to commission a supplier or partnership of suppliers, with direct-to-consumer experience and a strong track record of delivering high quality impact evaluations. The supplier(s) will design and deliver: - a behavioural marketing and communications campaign that engages adults across the WMCA area in improving their numeracy skills - resources and coordinated support for training providers and other stakeholders involved in Multiply - A robust evaluation that evidences 'what works' in engaging adults in improving their numeracy skills, in order to inform future programmes and policy. The contract will begin in October 2022 and end in March 2025, and will require the contact(s) to: - Extract key audience insights and build actionable personas from data and research. - Develop and deliver a behaviourally-led campaign to engaging adults in activities that develop their maths skills. - Create a suite of marketing and engagement collateral, for use by the CA and its partners, to achieve this strategy. - Deploy those assets to maximum effect through a well targeted media strategy. - Proactively work with and support a range of training providers and other stakeholders involved in Multiply to deliver messages and assets - Robustly evaluate the impact and effectiveness of the campaign - providing interim evaluation reports in March 23 and March 24, and a final evaluation report in March 25 - to shape the ongoing campaign and inform future programmes and policy. Interested bidders can access the tender and associated documentation via the WMCA's Bravo portal at the following link: [wmca.bravosolution.co.uk/web/login.html](https://wmca.bravosolution.co.uk/web/login.html) Read full description ## CPV classification Marketing services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/8e4c4212-2031-4927-8754-3ec6739b3a2f) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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