Source: https://tendernation.io/opportunities/01a13c99-531d-7398-b9b6-88583ad456b1/moj-media-strategy-and-planning

awarded GB restricted procedure

# MoJ Media Strategy and Planning

[Ministry of Justice](https://tendernation.io/buyers/ministry-of-justice)

Estimated value

£320,000

Published

2 Dec 2022

Deadline

Closed

11 Jul 2022

## About this tender

We seek a media planning and strategy agency to provide expert services and enable the effective use of marketing budget to support the MoJ's campaigns.

Summary of services required:

- Optimising investment of marketing spend through development of media strategies, channel planning and retargeting activity
- Developing innovative, insight-driven and flexible channel strategies for paid media (and some earned partnership opportunities);
- Setting objectives for paid, owned and earned media channels that have a demonstrable link back to the campaign outcomes;
- Advice on the future development of strategy based on longer term policy goals and behaviour change models, including budget management for agency fees, creative and media spend across MoJ campaigns;
- Close working with and briefing of other agencies involved in a campaign (e.g. research, media buying, creative and partnerships);
- Thorough and regular evaluation against campaign objectives to optimise campaigns and drive best value for public money;
- Support for the MoJ's annual Professional Assurance approvals process (PASS) with Cabinet Office; and
- Support in answering ad-hoc requests for information, comment and evaluation from senior stakeholders and Ministers, including business cases for further investment and tight-turnaround media rebuttals

See 'Agency Requirements - Implementation' below for further detail of Media Strategy and Planning requirements.

Read full description

## CPV classification

Marketing management consultancy services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/8918e29c-a8f0-402d-9eca-f42f16e808ee)

Never miss a tender like this again

Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start.

[Track tenders free](https://tendernation.io/register)

[Buyer profile Ministry of Justice: past awards and live tenders](https://tendernation.io/buyers/ministry-of-justice) [Sector More Business services tenders](https://tendernation.io/sectors/business-services)

## More tenders like this

[Social Housing Emerging Disrupters 6 · Procurement for Housing · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a154e4-4909-7303-a67f-9c3bff3eb4d8/social-housing-emerging-disrupters-6) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge)