Source: https://tendernation.io/opportunities/01a13c92-a276-7095-9e0e-35b577aaeafe/channel-strategy-and-planning

awarded GB open procedure Suitable for SMEs

# Channel Strategy and Planning

[Ministry of Justice](https://tendernation.io/buyers/ministry-of-justice)

Estimated value

£50,000

Published

31 Jan 2022

Deadline

Closed

4 Jan 2022

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

The scope of services within this Call-Off contract include the following:

- The Agency may translate communications strategy into, and producing, actionable, effective, cost efficient and measurable communications channel plans across all relevant channels, including online, offline, owned and earned, as well as paid-for. This may include, but is not limited to:
- providing detailed media recommendations
- building audience models using Client and industry data
- using data and analytics to justify investment decisions
- developing channel recommendations in light of both audience data and creative content fit with channel
- briefing our media buying partner to the standard Government Communication Service format
- enabling MOJ to sponsor and promote content beyond traditional bought media across a number of channels such as TV, radio, press, events (e.g. arts, sports, awards) and digital platforms

## CPV classification

Advertising and marketing services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/599ffe33-b232-46db-bfe4-96e8b3adead1)

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