Source: https://tendernation.io/opportunities/01a13c91-5e2f-7077-b154-0c22d647e9e9/supply-of-search-engine-optimisation-services

awarded GB open procedure Suitable for SMEs

# Supply of Search Engine Optimisation Services

[Defra Network eTendering Portal](https://tendernation.io/buyers/defra-network-etendering-portal)

Often single bidder

Estimated value

£50,000 to £200,000

Published

3 Sept 2021

Deadline

Closed

15 Oct 2021

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

AWARDED - AHDB is wanting to procure procuring a supplier to work as a partner with the in-house Digital Content team to support across AHDB's requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined.

The successful supplier will work with different teams and websites across AHDB as required, providing guidance on current best practice and support for projects through the following:

- SEO strategy development
- Analysis of current websites, identifying both on and off-site SEO opportunities
- Keyword research to identify trends/opportunities
- Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media )
- Reviewing content for SEO activity
- Identifying opportunities through competitive research analysis
- Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions

The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

## CPV classification

Web search engine providers

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/50839512-85c1-4996-a9ba-6ed7b075ed08)

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