Source: https://tendernation.io/opportunities/01a13c8d-abfa-7183-bc22-c923352656a5/destination-marketing-website-development awarded GB open procedure Suitable for SMEs # Destination Marketing Website Development [Liverpool City Region Growth Company Limited](https://tendernation.io/buyers/liverpool-city-region-growth-company-limited) Estimated value Not stated Published 1 Jun 2022 Deadline Closed 7 Jul 2022 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender In July 2021, Liverpool City Region Combined Authority (LCRCA) agreed to support a new Destination Marketing Project aimed at bringing tourists back to the city region and rebuilding market confidences. The 3-year programme, supported by public and private investment, will integrate, and coordinate the delivery of destination marketing activities across the Liverpool City Region (LCR) by harnessing the collective appeal of its individual assets and recognised destinations to support the immediate recovery of the sector following the impact of the pandemic and longer-term economic growth. In support of the destination-led approach to marketing, the project will enhance the region's digital marketing infrastructure through the enhancement and development of the three destination websites (VisitLiverpool, VisitSouthpoort, VisitWirral), investing in a new integrated operating platform and Customer Relationship Management (CRM) system. The aim will be to enhance the functionality of the content management system (CMS) and the accessibility to LCR content across all domains. It will also improve the user experience through enhanced navigation, search criteria, fulfilment, and the ability to access dynamic content. The platforms will also support the delivery of the campaign activity and enable the management of content to increase search rankings, maximise the experience on mobile platforms and content sharing through social media channels. The new websites will be the platforms to showcase Liverpool City Region's tourism offer to articulate the unique compelling assets and characteristics of the City Region. It is essential, however, that the individual requirements of the three destination websites, and their specific needs, are supported enable them to reach their specific audiences and developing theme specific content, in addition to overarching regional themes. Each Destination Marketing Organisation (DMO) are at different stages of maturity and the unique requirements of each partner is attached to this overview and forms part of this brief. Read full description ## CPV classification IT services: consulting, software development, Internet and support Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/36d5ef85-4924-4f7f-b27b-7992226eeb91) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. 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