Source: https://tendernation.io/opportunities/01a13c8c-e4ba-7033-97b1-0351ad5187b0/undergraduate-profiling-and-segmentation-brief awarded GB open procedure Suitable for SMEs # Undergraduate profiling and segmentation brief [University Of Bedfordshire](https://tendernation.io/buyers/university-of-bedfordshire) Estimated value Not stated Published 17 Jun 2022 Deadline Closed 1 Jul 2022 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The University is looking for an experienced partner to profile and segment potential undergraduate applicants and students who we may be able to reach out to, but who we are currently failing to attract. We are keen to understand the characteristics and behaviours and how we might approach groups of young people. This partner will be experienced in higher education statistics (for example, those provided by HESA and UCAS), will have conducted similar work before and to provide relevant references. ### Aims To reach a greater number of enquirers by expanding reach to a greater number of leads who 'look like' they are Bedfordshire students; To boost the recruitment of the traditional school/college leaving market, where we have seen a decline in recruitment over a number of years. ### Objectives To identify: School and college-leaving audience and market segments which mirror but also build on those Bedfordshire has been successful in engaging with in the past; New audience and market segments of applicants and student who won't have previously engaged with us but who may have the potential (specifically around our regions (Bedfordshire, Hertfordshire, London; plus areas in Buckinghamshire, Hertfordshire, Cambridgeshire, Northamptonshire, Middlesex etc within an hour's drive/commute from Luton/Bedford); Application behaviours of groups of higher education applicants who may be persuaded to apply to the University of Bedfordshire; Improvements for the focus, target and effectiveness of our communications to future enquirers, applicants and offer holders.  We are looking for the project to: Focus on data-evidenced quantitative profiling; Deliver and prospect score existing and new market segments; Give us a strong platform for conversion activities; and so Increase the number of applicants aged 20 or younger by 10%; Increase the recruitment of main campus home UG students aged 20 and under at the time of enrolment by 5%. The outputs, detailed in specification, will need to be able to be able to be readily communicated with different parties across the University, as well as informing marketing and recruitment activities. Read full description ## CPV classification Data analysis services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/315fd0cb-51dd-4abf-88be-e16f50160816) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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