Source: https://tendernation.io/opportunities/01a13c8a-3c94-7124-90ff-6c7c4c9cbba9/nu1589-44-crm-platform-to-manage-marketing-automation-lead-nurturing-and-lea awarded GB restricted procedure Suitable for SMEs # (NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation [Newcastle University](https://tendernation.io/buyers/newcastle-university) Estimated value £123,000 Published 31 Jan 2022 Deadline Closed 16 Dec 2021 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop. The platform specifically is required to have ability to: - Host and maintain Newcastle University's contact databases - Contact segmentation - Lead scoring - Lead nurturing and generation - Marketing automation - Email communications and campaigns - Ability to manage and maintain contact enquiries centrally - Landing page creation - Ability to track paid activity and retarget contacts - Blog hosting and publishing - Chat agent and bot functionality - Detailed reporting and dashboards including attribution - CTAs and form submissions - Dedicated IP for email - Governance and user permissions/levels - Host content on multiple sub domains - Technical and strategical support - Website CMS - Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences ## CPV classification Programming services of packaged software products Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/1e4b7407-fe33-4321-8dd3-f0c0f48513f4) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Newcastle University: past awards and live tenders](https://tendernation.io/buyers/newcastle-university) [Sector More IT services tenders](https://tendernation.io/sectors/it-services) ## More tenders like this [System and support services – SAP Standard Support + Back Maintenance na obdobie dvoch rokov · Železničná spoločnosť Slovensko, a.s. · 21 days left · 10 Nov 2026](https://tendernation.io/opportunities/01a156a9-954d-73c0-81ac-1f5c5ea830f6/slovakia-system-and-support-services-sap-standard-support-back-maintenance) [IT services: consulting, software development, Internet and support – Servicios de mantenimiento, soporte y desarrollo evolutivo de los sistemas de gestión de subvenciones y de digitalización de los procesos internos de ACCIÓ · Agencia Para la Competitividad de la Empresa · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-6297-7227-819a-e22aac2c6068/spain-it-services-consulting-software-development-internet-and-support-se) [Wide area network services – Erbringung einer WAN-Infrastruktur sowie weiterer Dienste · LOTTO Hamburg GmbH · 30 days left · 19 Nov 2026](https://tendernation.io/opportunities/01a156a9-abf6-71bd-a863-0c1e01529da6/germany-wide-area-network-services-erbringung-einer-wan-infrastruktur-sowie) [Maintenance of information technology software – Usluga održavanja informacijskog sustava Kaznene evidencije · Ministarstvo Pravosuđa, Uprave I Digitalne Transformacije · 10 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a156a9-ea7b-7106-8a81-051afa7f2539/croatia-maintenance-of-information-technology-software-usluga-odrzavanja-inf) [IT services: consulting, software development, Internet and support – „Осигуряване на възможност за електронно таксуване на пътниците чрез цялостно решение, базирано на пътнически профили, предоставяно като услуга (SaaS), за нуждите на „Тролейбусен транспорт” ЕООД, гр. Плевен“ · ТРОЛЕЙБУСЕН ТРАНСПОРТ ЕООД · 23 days left · 11 Nov 2026](https://tendernation.io/opportunities/01a156a9-752e-72e2-9fcc-3b0ec97760cb/bulgaria-it-services-consulting-software-development-internet-and-support) [IT services: consulting, software development, Internet and support – Utrzymanie w ruchu i rozwój systemu informatycznego SIOEZ w tym prace programistyczne oraz usługi im towarzyszące · Centralna Komisja Egzaminacyjna · 14 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a156a9-6358-70a4-99f9-c3f4d782f582/poland-it-services-consulting-software-development-internet-and-support-u)