Source: https://tendernation.io/opportunities/01a13c89-57c0-71c7-bcba-9e07fb40c4d5/digital-media-planning-and-campaign-management

awarded GB open procedure Suitable for SMEs

# Digital media planning and campaign management

[National Institute For Health And Care Excellence](https://tendernation.io/buyers/national-institute-for-health-and-care-excellence)

Estimated value

Not stated

Published

9 Dec 2021

Deadline

Closed

17 Dec 2021

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

NICE is seeking a suitable supplier to provide digital media planning and campaign management over the next 2 years, including but not limited to:

2.1. Digital marketing strategy:

• Working with us to shape our digital marketing strategy, capturing and understanding our needs and those of our audiences (including users of NICE guidance e.g. frontline healthcare professionals and NHS commissioners of healthcare products and services, and the life sciences industry e.g. pharmaceutical companies, medical or digital health technology developers).

• Provision of recommendations with a clear rationale, to ensure cost-effectiveness of paid digital marketing.

• Supporting NICE in the development of an 'always-on', insight-led approach to digital marketing, scheduling and continuously optimising activity (within the remit of our budget).

2.2. Campaign planning and delivery:

• Planning and delivering paid digital advertising, ensuring effective tracking of campaign objectives and associated goals, thorough analysis and evaluation of campaign performance data.

• Ability to produce static campaign assets (e.g. images, carousels) and adapt these for different channels, if required.

• Ability to embed key accessibility standards into any assets created for use within digital content marketing campaigns.

Additional information: Due to the urgency of the work, Suppliers must:

Express an Interest by email no later than 17:00 13th December 2021

Submit their bid no later than 12 noon 17th December 2021

Read full description

## CPV classification

Advertising and marketing services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/18327607-a2a4-41bb-8dcd-52b016707d70)

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