Source: https://tendernation.io/opportunities/01a13c88-2640-72fe-9c90-db2208213bc1/digital-content-email-marketing-request-for-proposal-for-asset-creation-supp closed GB open procedure Suitable for SMEs # Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier [WWF-UK (World Wide Fund for Nature) Trading Limited](https://tendernation.io/buyers/wwf-uk-world-wide-fund-for-nature-trading-limited) Estimated value £40,000 to £60,000 Published 20 Apr 2022 Deadline Closed 10 May 2022 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender ### Background - Email Marketing Strategy To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement. Our key impact goals are to: • Deepen relationships with supporters • Maximise supporter value • Retain commitment What are we wanting to achieve with dynamically created assets for our emails? • To increase channel revenue. • To grow our active supporter database, this will include retaining actively engaged supporters and acquisition. • To increase conversions and engagement for all our database. Background - Proposal for Asset Creation Supplier ### Budget range: £40 - 60K The chosen supplier will be able to work with us in the following way: • Provide licences for multiple users • Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing) • Connect with ESP (Adestra) • Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services. (Such as polls, countdown calendars, dynamic banners) • Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel. • WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts) • WWF-UK will determine applicable business logic for each application set-up • The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications. Read full description ## CPV classification Communication and multimedia software package Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/0f901cae-9d27-4d48-be62-8d387e391671) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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