Source: https://tendernation.io/opportunities/01a13c82-a099-7264-b0b8-0fe4ff8f30c1/public-health-liverpool-digital-social-media-campaigns

awarded GB open procedure

# Public Health Liverpool - Digital & Social Media Campaigns

[Liverpool City Council](https://tendernation.io/buyers/liverpool-city-council)

Estimated value

£50,000

Published

22 Oct 2021

Deadline

Closed

24 May 2021

## Who can bid

- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

Public Health Liverpool are looking to appoint an agency to deliver a series of digital and social media campaigns running from June - September 2021. \\r

\\r

We are looking to appoint an agency that can:\\r

• Identify appropriate digital channels to engage our target audience and book suggested channels. Please note that although we have suggested social media channels in the table, we require agencies to include within their proposal the justification for these channels and any other channels they would suggest for each campaign. \\r

• Test different messages in the adverts and optimise the campaign based on click through rates.\\r

\\r

• Provide an assessment of the suggested channels, why they feel this is the most appropriate route to gain the greatest reach for our target audiences and include estimated audience size and reach. \\r

\\r

• Develop methods of measuring reach and engagement with the campaigns.\\r

\\r

We would expect the proposal to include:\\r

• Suggested channels \\r

• Target audience and size\\r

• Type of advertising e.g. targeted/cost per click etc\\r

• Detail key metrics such as CPC, CPV, video views, impressions etc

## CPV classification

Advertising services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/e7fbd107-0b64-4f55-a15b-6e72a9a21631)

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