Source: https://tendernation.io/opportunities/01a13c7e-23b7-702a-8945-2812006b4ebf/insight-analysis-of-consumer-attitudes-to-ip-infringement awarded GB open procedure # Insight & Analysis of Consumer Attitudes to IP Infringement [Intellectual Property Office](https://tendernation.io/buyers/intellectual-property-office) Estimated value £50,000 to £99,000 Published 22 Jul 2021 Deadline Closed 24 May 2021 ## Who can bid - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender The objective of this project was to provide the IPO with an enhanced evidence base that identifies the most effective methodologies, and the communications levers that have the best chance of changing consumer attitudes and behaviours to counterfeiting and piracy. Deliver evidence-based recommendations on the most appropriate audiences and sectors, which will enable IPO to undertake and evaluate their first targeted communications campaign to address infringement. Existing research has identified that 16% of females in the UK, aged 18-34, had confirmed knowingly purchasing counterfeit beauty/hygiene products in the previous 12 months. The results of this project will underpin IPO's integrated communications campaign in quarter three, focussing specifically on the target demographic, aiming to change their perceptions of the personal/social harms, potentially lowering demand for counterfeit goods within the sector. Following an evaluation of this work, and learning the lessons from this and previous campaigns, the IPO will then develop proposals to upscale this approach to other sectors and consumer demographics. This project has now been awarded, it was advertised under the following link: [contractsfinder.service.gov.uk](https://www.contractsfinder.service.gov.uk/notice/c50e4c3c-3259-4ba5-91c4-9b255836e392?origin=SearchResults&p=1) ## CPV classification Research consultancy services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/c5e47bb8-f677-4ba8-be7b-d88660f520bc) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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