Source: https://tendernation.io/opportunities/01a13c7d-ec8f-7258-9c5c-0ab7c1d53fd1/nu1589-27-chinese-social-media-management awarded GB restricted procedure Suitable for SMEs # (NU/1589-27) Chinese Social Media Management [Newcastle University](https://tendernation.io/buyers/newcastle-university) Estimated value £40,000 Published 28 Jun 2021 Deadline Closed 7 Jun 2021 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The successful supplier is required to have the ability to provide the following services and experience: ### Organic social media management • Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings • Support live-streaming chats with staff/students and virtual open days, when required • Input and content recommendations for our student content interns. • The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. • Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this. • Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements • Provide recommendations on content best practice and trends • Provide a named Account Manager • Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office. ### Paid media • Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu • Provide detailed campaign attribution and KPI measurements for all media plans • Provide full campaign reporting and optimisation as part of all media plans • Provide support on creative optimisation and testing • Provide regular insight into industry best practice, trends and future placement opportunities • Provide a single Account Manager for all campaigns Read full description ## CPV classification Business services: law, marketing, consulting, recruitment, printing and security Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/c452f673-bd94-4aa2-b3ef-11236f7afb12) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. 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