Source: https://tendernation.io/opportunities/01a13c7c-5f1d-7261-8f2e-9f577e6fa6c6/media-advertising-for-tourism-recovery-campaign closed GB open procedure # Media Advertising for Tourism Recovery Campaign [Liverpool City Council](https://tendernation.io/buyers/liverpool-city-council) Estimated value £54,000 Published 21 Apr 2021 Deadline Closed 4 May 2021 ## Who can bid - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender ### The Campaign Liverpool city region has been severely affected by the pandemic, particularly by Tier 3 in 2020 and the latest lockdown. We anticipate significant local pent up demand to venture out (backed by national statistics) which has created an opportunity for locals to discover what there is to see and do on their doorstep. We intend to: • Deliver an inspiring and creative local consumer campaign over several weeks activity • Use 100% digital advertising media (as stipulated by VisitEngland) • Use a creative mix of social media, display, video, blogs, influencer generated content and digital press coverage etc • Launch a new landing page on VisitLiverpool.com (as the call to action) featuring a selection of a minimum 10 bookable products and inspiring copy, images, itineraries etc • Add further depth through inclusion of free tourism products and experiences • Mirror the national Visit England Escape the Everyday campaign planned for later this year (Liverpool content will also be used in this) We will also amplify the campaign through Marketing Liverpool's website VisitLiverpool.com, our own social channels and through our tourism partners channels. ### Key Aims and Objectives • Generate bookings and sales of product experiences through VisitLiverpool.com which can be attributed to the campaign (attractions, museums and galleries, tours and exhibitions) • Develop overnight stays • Contribute to Liverpool city region's tourism recovery • Support Visit England's tourism recovery • Amplify and extend the reach of the UK- wide Escape the Everyday campaign Additional information: Contact via ProContract Only - Please do not contact officers directly Read full description ## CPV classification Advertising campaign services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/b7e59f82-d7ac-4bfe-bd39-c085f743590c) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Liverpool City Council: past awards and live tenders](https://tendernation.io/buyers/liverpool-city-council) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Guard services – Élőerős őrzés-védelmi szolgáltatás nyújtása 2027 · Jósa András Múzeum · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-f5b7-731d-af9f-b33205ef5a66/hungary-guard-services-eloeros-orzes-vedelmi-szolgaltatas-nyujtasa-2027) [Printing and distribution services – impression, façonnage, MISE SOUS PLI et routage de supports de communication POUR LES services DU departement de lot-et-garonne - 4 lots · Conseil Départemental du Lot-et-Garonne · 45 days left · 3 Dec 2026](https://tendernation.io/opportunities/01a156a9-6342-737e-9c91-e518c28582e6/france-printing-and-distribution-services-impression-faconnage-mise-sous-p) [Staff development services – Chefscoachning · Kriminalvården · 31 days left · 19 Nov 2026](https://tendernation.io/opportunities/01a156a9-98d2-71d0-bc35-e30ecdc9f40f/sweden-staff-development-services-chefscoachning) [Recruitment services – Upphandling avseende Rekryteringstjänster för koncernen Almi AB med dotterbolag · Almi AB · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-ae74-7220-9c41-43336fb80bd5/sweden-recruitment-services-upphandling-avseende-rekryteringstjanster-for-ko) [Evaluation consultancy services – Achiziția de Servicii de evaluare a Strategiei Naționale de Specializare Inteligentă (SNCISI) 2022-2027 precum și a Planului Național de Cercetare Dezvoltare și Inovare 2022-2027 (PNCDI IV) · Autoritatea Nationala pentru Cercetare · 15 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a156a9-ff29-70e9-8ce7-e1917b432c09/romania-evaluation-consultancy-services-achizitia-de-servicii-de-evaluare-a) [Advertising and marketing services – Personalmarketingagentur\_Stellenanzeigen · Berliner Feuerwehr · 32 days left · 20 Nov 2026](https://tendernation.io/opportunities/01a156a9-6347-72f7-8491-b98e903a3ff7/germany-advertising-and-marketing-services-personalmarketingagentur-stellena)