Source: https://tendernation.io/opportunities/01a13c79-c0a2-715f-893d-a8f7f3c2a2b7/digital-customer-experience-and-optimisation-design-services

closed GB restricted procedure Suitable for SMEs

# Digital Customer Experience and Optimisation Design Services

[Open University(THE)](https://tendernation.io/buyers/open-universitythe)

Estimated value

Not stated

Published

5 May 2021

Deadline

Closed

7 Jun 2021

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions.

Summary of Key Requirements

â&#128;¢ Analysis

â&#128;¢ Journey Mapping

â&#128;¢ Journey Design

â&#128;¢ Digital Maturity

â&#128;¢ Design Standards

â&#128;¢ CRM Optimisation

â&#128;¢ CRO Optimisation

â&#128;¢ SEO and Content Optimisation

Applicants are in the first instance invited to express an interest, and complete the standard Selection Questionnaire. All tender documents are available to view and download:

[in-tendhost.co.uk/openuniversity](https://in-tendhost.co.uk/openuniversity/)

## CPV classification

Marketing services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/a379b141-6334-40e2-afbe-4e7181f4f933)

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