Source: https://tendernation.io/opportunities/01a13c77-3eff-736d-8b39-542f96eab634/21015-creative-strategy-and-design-agency-services

closed GB open procedure Suitable for SMEs

# 21/015 - Creative Strategy and Design Agency Services

[University of Portsmouth](https://tendernation.io/buyers/university-of-portsmouth)

Estimated value

£500,000 to £600,000

Published

16 Nov 2021

Deadline

Closed

17 Dec 2021

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

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## About this tender

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions.

Working with a media agency, we run an always on advertising campaign that covers a range of channels. Whilst the campaign does include some out of home and printed channels, there is a significant focus on digital media, including On Demand, YouTube, social media, search, programmatic, gaming and third party HE websites. Our aim is to create an authentic, meaningful campaign that connects with our target audience, utilising the creative options each channel offers.

The first key project will be our undergraduate student recruitment campaign, for 2023 entry. We would be looking to develop a campaign strategy and concepts from the end of February 2022, with implementation to market by the end of April 2022. In addition to this flagship campaign, we also run a number of related campaigns throughout the year. These cover postgraduate, faculty, research and general brand awareness.

Full details of the requirements are under the Specification section of the ITT.

Additional information: To Express an Interest in this project please register on the University of Portsmouth In-Tend webpage and express an interest in this project. Please find the weblink for our webpage below: [in-tendhost.co.uk/port](https://in-tendhost.co.uk/port/)

Is a Recurrent Procurement Type? : No

Read full description

## CPV classification

Advertising and marketing services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/908feae8-146b-4a19-a2ac-65038c68aeef)

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