Source: https://tendernation.io/opportunities/01a13c71-ba16-7279-a731-7c9cec2b1da2/british-council-marketing-automation-programme closed GB open procedure Suitable for SMEs # British Council - Marketing Automation Programme [British Council(THE)](https://tendernation.io/buyers/british-councilthe) Open field Estimated value £3,000,000 Published 7 Jul 2021 Deadline Closed 6 Aug 2021 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender British Council intend to procure a Marketing Automation Platform during July/August 2021. Please first complete he NDA and submit to gain access to the tender documents. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: - Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online. - Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn. Additional information: Bidders will be required to register on British Council`s e-Tendering portal In-Tend hosted at [in-tendhost.co.uk/britishcouncil](https://in-tendhost.co.uk/britishcouncil) in order to take part in the tender process. Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and `means of proof` will be required. These conditions are outlined in the ITT. Read full description ## CPV classification Sales, marketing and business intelligence software package Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/662e81c3-6aa2-4e0f-a021-d38b92bd47eb) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile British Council(THE): past awards and live tenders](https://tendernation.io/buyers/british-councilthe) [Sector More Software packages & information systems tenders](https://tendernation.io/sectors/software-information-systems) ## More tenders like this [Preliminary Market Engagement - Corporate Enterprise Resource Planning (ERP) · North East Lincolnshire Borough Council · 21 days left · 9 Nov 2026](https://tendernation.io/opportunities/01a15410-bf5e-72d1-8225-fbabeaba595f/preliminary-market-engagement-corporate-enterprise-resource-planning-erp) [Servers – Dostawa serwerów do klastra wirtualizacyjnego · Politechnika Rzeszowska · 2 days left · 21 Oct 2026](https://tendernation.io/opportunities/01a15183-2e23-7066-ba48-4fc2a9243b50/poland-servers-dostawa-serwerow-do-klastra-wirtualizacyjnego) [License management software package – Dostawa licencji bezpieczeństwa do Systemu DNS · Poczta Polska S.A. · 15 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a15183-20fa-7396-87e7-40ce84cb0f4d/poland-license-management-software-package-dostawa-licencji-bezpieczenstwa-d) [Security software package – Pořízení a implementace integrovaného řešení EDR/XDR a SIEM · Fakultní nemocnice Plzeň · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-1e5d-73ea-989e-b9c221c4c490/czechia-security-software-package-porizeni-a-implementace-integrovaneho-rese) [Computer servers – „Dostawa serwerów komputerowych wraz z dedykowanymi kartami graficznymi dla Copernicus PL Sp. z o.o.” · Copernicus Podmiot Leczniczy Spółka Z Ograniczoną Odpowiedzialnością · 3 days left · 22 Oct 2026](https://tendernation.io/opportunities/01a15183-08e5-7339-9a05-be1adf5996b5/poland-computer-servers-dostawa-serwerow-komputerowych-wraz-z-dedykowanymi) [Software package and information systems – Datenerfassungssystem · Dataport AöR · 15 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a15183-43c5-7007-89f5-0ea2d1525f27/germany-software-package-and-information-systems-datenerfassungssystem)