Source: https://tendernation.io/opportunities/01a13c6f-c47a-725d-b2a6-34d9ed7cff3b/gb-london-bta1374-multi-touchpoint-customer-journey-data closed GB open procedure Suitable for SMEs # GB-London: BTA1374 - Multi Touchpoint Customer Journey Data [British Tourist Authority](https://tendernation.io/buyers/british-tourist-authority) Estimated value £100,000 to £500,000 Published 1 Feb 2021 Deadline Closed 12 Feb 2021 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The British Tourist Authority (BTA) T/A - VisitBritain/VisitEngland play a unique and critical role leading the growth of tourism and providing expertise, leadership and insight to government and the tourism industry. With a mission to build on tourism's record of success, to make tourism more successful and productive for the economy. Therefore, this work is being commissioned to create the foundation of a platform that will enable VisitBritain/VisitEngland empower the sector through the power of data and insight. The purpose of this requirement is for the BTA to purchase access to key tourism data. This will give us access to a complete lifecycle view of all key stages of the customer journey in a clean, easy to access platform to inform internal decision making as part of our tourism recovery plan (ensuring our marketing is as refined in targeting the right audience at the right time using the right channel mix), and enhancing our ability to evaluate the effectiveness of our sector activities (where we can track not just what consumers are saying as measures of intent but what they actually do, spend money on and travel to), optimise marketing in flight, and address the gaps in knowledge that only demand side data can cover. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. Read full description ## CPV classification Data services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/572a7c26-c6cf-498a-8eae-345c71ef32c6) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile British Tourist Authority: past awards and live tenders](https://tendernation.io/buyers/british-tourist-authority) [Sector More IT services tenders](https://tendernation.io/sectors/it-services) ## More tenders like this [SONI090 – Client-Side Advisor · SONI Ltd · 32 days left · 20 Nov 2026](https://tendernation.io/opportunities/01a154e4-4736-72ba-9b73-0e325c4a96e5/soni090-client-side-advisor) [Software implementation services – DNS - Metada Platform - licence a související implementační, konzultační, analytické a školicí služby · DIAMO, státní podnik · 36 days left · 23 Nov 2026](https://tendernation.io/opportunities/01a15183-8989-719a-85fd-f036dc09b9df/czechia-software-implementation-services-dns-metada-platform-licence-a-s) [IT services: consulting, software development, Internet and support – Integrale ICT-dienstverlening · Stichting TWijs · 42 days left · 30 Nov 2026](https://tendernation.io/opportunities/01a15183-8078-70d7-8df3-40f25f4d83c5/netherlands-it-services-consulting-software-development-internet-and-suppor) [Software supply services – CRE\_2026\_092 Renouvellement des licences Varonis · CREOS Luxembourg S.A. · 27 days left · 15 Nov 2026](https://tendernation.io/opportunities/01a15183-411c-7086-9da9-540c2fa32c64/luxembourg-software-supply-services-cre-2026-092-renouvellement-des-licences) [Software supply services – Vergabe zur Ablösung der bestehenden SAP-Lösung im Bereich Personal · Westfälische Verkehrsgesellschaft mbH · 29 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-0636-71ff-ab09-9dda4a94f77c/germany-software-supply-services-vergabe-zur-ablosung-der-bestehenden-sap-lo) [Computer facilities management services – IT-tjänster · Kalmar Läns Museum · 29 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-8774-723e-83a8-af2cae60c2ed/sweden-computer-facilities-management-services-it-tjanster)