Source: https://tendernation.io/opportunities/01a13c6f-4af3-726a-8e93-c68c948eb0e0/evaluation-of-the-additionality-of-the-birmingham-commonwealth-games-2022-busine

awarded GB open procedure Suitable for SMEs

# Evaluation of the additionality of the Birmingham Commonwealth Games 2022 Business and Tourism Programme - AWARD

[West Midlands Growth Company Ltd e-Tendering](https://tendernation.io/buyers/west-midlands-growth-company-ltd-e-tendering)

Estimated value

£340,000 to £345,000

Published

14 Oct 2021

Deadline

Closed

10 Jun 2021

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

The Business and Tourism Programme (BATP) seeks to maximise the benefits of the 2022 Birmingham Commonwealth Games to the UK and the region as a business, investment and tourist destination. A critical element of the evaluation of the BATP is an assessment of the additionality of the programme - i.e. the in-flows of investment and tourism to the UK and the West Midlands which are directly attributable to the programme, as distinct from those which would have happened anyway. While CRM and other management information systems will inform much of this assessment, this is not the case for the following key components of the Programme (i) marketing campaigns in key markets and associated promotional and communications activity, (ii) activities within the leisure tourism workstream which aim to attract additional visitors and spend to the region and (iii) the range of conferences and events to be staged at UK House, a high profile venue within the region. As a result these three pieces of research need to be commissioned to meet this requirement.

The procurement has 3 distinctive components, namely:

o Component 1- evaluation of marketing campaigns (perceptions research) with a budget of ?150,000

o Component 2 - evaluation of leisure tourism activities (visitor surveys) with a budget of ?80,000

o Component 3 - evaluation of UK House (research with UK House delegates) with a budget of ?114,500

The contracting entities are looking for a supplier that can deliver the whole suite of requirements from own resources and if internal capacity cannot be met from internal resources the contract can be subcontracted by the prime bidder or delivering a Consortium

Read full description

## CPV classification

Evaluation consultancy services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/53b41f09-19c3-4e79-aa46-5b625116782d)

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